Web site promotion involves not just the offpage things like traffic building and advertising, but also how effectively you capitalize on each visitor you get.

Put an opt in form for your email opt in list on every web page. This should capture the name and email address of every visitor to your site that fills in the form. They won’t do it for nothing, so offer them a freebie. A newsletter, a free piece of software or a free ebook works. Even better is a free course over a number of weeks pertaining to the theme of your web site. This gets the opt-in and maintains the interest of the visitor over a number of weeks, and you can use the different parts of the e-course to make offers on the product you are trying to sell. However, the other options also have their benefits.

Get your opt-in form on your web site and your web promotion project has started. Now you have to put other promotion strategies in place. The easiest for many, whether they can write or not, is to submit articles to article directories. You can write them yourself if you know what you are doing, or have them written for you; this is frequently more cost effective given the time they take to write properly, and the benefits they can bring in one way links back to your web site and direct traffic.

The next action you should take to get started with web promotion is to write up a good signature. Your ‘signature’ is what you end all online correspondence with, and should include at least your name and web site address. For example,

“Best regards,

John Smith.

If you would like to know more about web promotion contact me on

[http://www.mywebpromotionsite.com]

You can have several signatures if you have several websites, and you must make sure that you use one of them on every email you send out. Join a few forum groups, and include your signature on every reply or post you make. Every time you do so you will not only be advertising your web site, but also stating its theme.

These are the three best ways how to get started with web promotion, and the three ways that will provide you with most traffic and best search engine exposure. It does not matter how brilliant your web site has been designed, and how great it looks, if nobody knows it exists. Sometimes the ugly web sites make most money because more time has been spent on promotion and less on the fancy scripts and flash animation.